Chirag Gada on Driving Brand Differentiation

Consumers today don’t want more options; they just want clearer ones.

Chirag Gada

Driving Brand Differentiation

Chirag Gada is the CEO at Herbolab India Pvt Ltd and is on a mission to grow its two brands, Dr Vaidya’s and Three60 Wellness, globally. He holds an MBA in Marketing from Jamnalal Bajaj Institute of Management Studies and has rich business experience, first as a founder and later as an operator. An entrepreneur-turned-operator based in Mumbai, Chirag enjoys playing cricket and pickleball.

With so many wellness brands competing online, consumers often feel overwhelmed by choice. What’s your approach to helping your brands, Dr. Vaidya’s and three60wellness, stand out in such a crowded digital marketplace?

I think consumers today don’t want more options; they just want clearer ones.

‍With Dr. Vaidya’s, we cut through the clutter by making Ayurveda simple and practical: age-old formulations in formats that fit busy, everyday lives. It’s Ayurveda you can actually use.

With three60wellness, it’s about giving the modern consumer what they’re searching for - solutions where nature meets science, with clinically proven dosages and clean labels. Both brands stand out because they make wellness less about noise and more about trust. To further make this choice easier for them, we provide clinical study reports and ensure our claims are data-backed.

How do you build confidence in consumers who may be hesitant to try new-age ayurveda and supplements?

We’ve seen that hesitation usually comes from two places: fear of side effects or doubt about whether the product will actually work.

With Dr. Vaidya’s, confidence comes from our roots because we lean on time-tested Ayurvedic wisdom, adapted into formats that are safe, convenient, and familiar.

With three60wellness, confidence comes from proof: clinically validated ingredients, non-habit-forming formulations, and results you can measure.

Additionally, we have in-house doctors who speak to customers and provide customised solutions for them and answer any of their doubts. Whether it’s heritage or science, the message is the same: these are products you can trust to do what they promise.

As a leader, what does the ideal team look like for building new-age brands such as Dr. Vaidya’s and three60wellness?

For me, the best teams look a lot like the consumers we serve: curious, adaptable, and always learning. I look for a mix of R&D specialists who can ensure authenticity, brand builders who can make wellness relatable, and digital-first marketers who know how to meet consumers where they are.

How we run the company is based on the learnings I have derived from the book If Disney Ran Your Hospital. That is, if Disney ran your hospital, it would empower all its staff to create magical moments, it would measure what counts - loyalty and it would maximise technology to improve the user experience.